User Research-Centric Product Management
GLIDR is user research software that helps you identify critical customer needs, patterns, and behaviors and distill those insights to influence product development decisions.
PRODUCT DISCOVERY BEFORE DELIVERY
Great products begin with knowing your users.
The hard truth is that most product and feature launches don’t live up to expectations. Most of the time this results from a failure in <strong>discovery</strong> rather than a failure in delivery. Product teams either don't prioritize research and end up doing too little or they don't act on the research that has been conducted. GLIDR helps user research teams influence product managers and engineers so that the these insights stay top-of-mind throughout the product development process, contributing to building a better product experience.
Workspace
All your discovery in one place
Gets User Research and Product Management on the same page, literally. One common space to share ideas, highlight assumptions, prioritize opportunities, plan research, test hypotheses, and track progress as Research and Experiments move through the GLIDR version of Build-Measure-Learn.
Customizable Canvas
Track themes and connect evidence
Create an insights board to organize your learning and insights, track trending user themes, and connect evidence so you can make stronger recommendations to the product team.
Prioritized Assumptions
Figure out what to test
Even the best ideas are just guesses until you test and prove them. Work with the product team to capture your critical value, feature and growth ideas as assumptions and then prioritize the risky ones for testing via user research or experiments.
Experiments and Research
Replace guesswork with real user insights
Plan, run and analyze research at any stage, from early qualitative exploration to user feedback on new features. Analyze all your user research and user testing in one place and easily share and collaborate with teammates.
Evidence
Gather evidence to support your product recommendations
Gather evidence from customer interviews and other research and experiment sources. Attach the evidence to particular assumptions in order to confirm or disconfirm them using customizable thresholds. Tag emergent themes in order to more powerfully articulate and justify your user experience recommendations.
“New product development is inherently risky. GLIDR helps our team reduce risk and make better product roadmap decisions by improving our discovery process.”
David Lee
Director of UX & Product Design • Berkshire Hathaway HomeServices