Start here
- What are you trying to learn?
Strategic inquiry framework from The Real Startup Book for identifying the right questions before pursuing answers.
- Market vs. Product
Framework distinguishing market questions (customer identity, channels) from product questions (value delivery, features).
- Writing a good hypothesis
Four-part template for constructing robust, testable hypotheses for product management experiments.
- A Word on Biases
Common cognitive and research biases to watch out for so you don't skew product research and experiment results.
Discovery Tools & Methods
- Generative Market Research
Learn who your customer is and what problem they have before you commit to a solution.
6 methods
- Evaluative Market Experiments
Test whether a specific customer segment wants your value proposition, mostly with smoke tests, before you build it.
14 methods
- Generative Product Research
Explore possible solutions with customers to find out what is worth building.
9 methods
- Evaluative Product Experiments
Measure whether the product you built delivers, with prototypes, surveys and usage data.
6 methods
- Additional Methods
Techniques that don't fit one box: A/B testing, off-brand testing and scorecards.
3 methods
Browse the Index of Questions and Methods
The foundations and methods here are adapted from The Real Startup Book, edited by Tristan Kromer and published by Kromatic, under a Creative Commons Attribution-ShareAlike 4.0 International License.