- Contextual Inquiry
Generative market research method combining semi-structured interviews with on-site observation where the problem occurs.
- Customer Discovery Interviews
Generative market research method using conversations with potential customers to understand pain points, jobs-to-be-done, and market needs.
- Data Mining
Generative market research method using statistics from large datasets to learn about target markets and customer behaviors.
- Experience Sampling
Generative market research method that captures user behavior in real-time within natural everyday contexts.
- Focus Groups
Generative market research method that gathers customer feedback and perspectives through group discussion.
- Open-Ended Survey
Generative market research technique that gathers customer ideas through fixed questions with unconstrained free-text responses.